Our Licensee
Godfrey Pembroke Group
Adviser led, adviser owned.
Elixir Private Wealth is an authorised representative of Godfrey Pembroke Group — a national network of independently owned financial advisers who specialise in providing tailored advice for clients with complex financial needs.
Godfrey Pembroke brings together the personalised service of boutique advice firms with the strength, governance and scale of a well‑established Australian licensee. This structure allows advisers to remain independent, while operating within a robust professional framework
What this means for you
Independent, adviser‑led advice
Godfrey Pembroke is adviser led and adviser owned. This structure allows advice businesses like Elixir Private Wealth to remain independently owned and operated, while working within a strong professional framework.
For you, this means advice that is personalised, impartial and always focused on your best interests - not driven by product or institutional priorities.
High standards and strong governance
Godfrey Pembroke supports advisers with robust compliance oversight, professional standards and risk management frameworks.
This provides confidence that advice is delivered within a well‑governed environment, while allowing advisers to focus on thoughtful, client‑centred guidance.
Strength without losing personal service
Being part of the Godfrey Pembroke network provides access to national resources, governance, research and infrastructure — without compromising the discretion and care of a boutique advice firm.
You benefit from scale and stability, while maintaining a close, trusted adviser relationship.
Transparent fee‑for‑advice model
Godfrey Pembroke was an early leader in adopting a transparent fee‑for‑advice approach.
Advice fees are clearly agreed upfront, aligned to the services provided, and only implemented with your approval — with no commissions from investment product providers influencing advice.
Godfrey Pembroke has supported Australian advisers and their clients for decades, bringing together independently owned advice practices under a shared commitment to professionalism, transparency and client care.